SEO and UX. What does designing a website look like in terms of user experience?

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Chandler Lee
SEO and UX. What does designing a website look like in terms of user experience?
It takes approx. 6 minutes to read this article

As designers, we have to consider the needs of our users at every turn, and creating an online website that’s easy to use and pleasant to navigate is one of the best ways to ensure that your users will enjoy visiting your site and coming back again and again. The same principle applies to your website’s search engine optimization. This short guide will help you optimize both the user experience and the SEO on your site so that you can create an online presence that both drives traffic and increases sales, whether you’re launching a brand new website or revamping an existing one.

What is user experience?

It is all about how a person feels when using a product, system or service. It’s about how easy or difficult it is to use, how intuitive it is, and how satisfying the overall experience is. Good UX can make all the difference in whether or not someone enjoys using your website – and whether or not they’ll come back.

The relationship between UX Design and UI

UX Design is the process of creating products that provide meaningful and relevant experiences to users. This involves the design of the entire user experience, including the look, feel, and functionality of the product. User Interface, on the other hand, is the process of making interfaces in software or computerized devices with a focus on looks or style. A well-designed UI can make complex tasks easier, improve communication, and give users a positive experience that keeps them coming back. Good design requires an understanding of user needs and goals, as well as an understanding of the limitations of technology.

Conversion. Why does SEO need a UX strategy? 

Conversion rate optimization (CRO) is the process of designing a website with the goal of increasing the percentage of visitors who take a desired action. This could be anything from signing up for a newsletter to making a purchase. CRO will help make your site more user-friendly, which can lead to an increase in conversion rates. Your conversion rate is calculated by dividing the number of conversions by the total number of people that visit your site. If you want more people to convert, then CRO should always be a priority when designing a website.

After all, what’s the point of ranking highly in SERPs if users can’t find what they’re looking for or have a poor experience on your site?

How do I customize my website for my audience?

One of the most important aspects of website design is making sure that your site is appealing to your target audience. This means taking into account things like age, gender, interests, and even location. By understanding who your target market is, you can better customize your site to their needs and wants.

Get ready: an audit

Before you start designing your website, it’s important to do an audit SEO website. This will help you understand what’s working well and what needs to be improved. It can also help you determine if there are any outdated pages or duplicate content on your site that could hinder SEO efforts. Having a clear understanding of where your website is lacking will give you better direction in terms of design decisions. You’ll want to know what needs more content versus what should be reorganized. You’ll also want to look at how people are interacting with your website and see which parts need more attention or maybe less attention.


The first thing to consider when designing a website is the interface. This is what users will see when they first come to your site, so it’s important to make a good impression. The interface should be simple and easy to navigate, with clear buttons and links. It should also be visually appealing so that users will want to stay on your site.

In terms of SEO, the interface should be designed with search engines in mind. Search engine crawlers read HTML code, which means that you need to put keywords into text boxes as well as heading tags and meta descriptions. Other factors such as page titles, URLs, alt text, and page structure are also taken into account by crawlers looking for keywords. To design an experience that is friendly to both humans and bots, you need to think about how people interact with your site while keeping an eye on ways to optimize content for search engines at the same time.


One of the most important aspects of designing a website is optimizing your content for both search engines and users. This means using the right keywords, having clear and concise copy, and making sure your site is easy to navigate. On top of that, you should optimize your images for different screen sizes by providing the correct image size and compression formats. Make sure your content is engaging. Also use the support of buttons for social media to make it easier to share.


Authority and trust are important in the network. So let’s create the “About” and “Contact” tabs so that recipients can find out more about you. If you focus on high-quality content, it is also recommended to create a bio author so that the recipient can be sure of reliable information. Also, the date of publication is important because people need to know when they are reading something new or old.

Page loading speed

In today’s fast-paced world, people expect websites to load quickly. If your website doesn’t load within a few seconds, users are likely to click away. That’s why it’s important to optimize your website for speed. Find a good hosting company that is reliable, fast, and has minimal outages. Think about caching, lazy loading, and minimizing CSS and JavaScript.  

Mobile devices

As more and more people use mobile devices to access the internet, it’s important to make sure your website is designed with them in mind. One way you can do this is by designing responsive websites that automatically adjust their content based on the device they’re being viewed on. 

Wrapping up

To wrap things up, it’s important to remember that SEO and UX go hand-in-hand. A well-designed website that is easy to use and navigate will not only rank higher in search engines, but it will also provide a better experience for users. Keep this in mind when designing your website, and you’ll be sure to create a site that is both user-friendly and search engine friendly. Find SEO services Cork who will design or adapt your existing website to the highest standards.

Main photo: UX Indonesia/

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